Rose in April is a brand that reflects joyous feel and beautiful optimism! The story of Rose in April is one that centers itself around family. Elodie created the brand in 2012, shortly after the birth of her daughter Rose. Why April? Cause April is her dog and for those who know, Rose and April, it is a magical story! In 2015, while she was enjoying the adventure of creating Rose in April, Elodie was feeling a little lonely in her pursuit, and so, she asked her sister Eugenie to join her. With her background in the textile industry she was the perfect fit and it was the perfect timing.